7 Defining Traits of Socially Successful Fashion Retailers

7 Defining Traits of Socially Successful Fashion Retailers

Browse the internet and you’ll find the success stories of amazing leaders of fashion e-commerce who have managed to build multi-million and even billion dollar businesses on the internet. With social media, these retailers are selling fashion directly to their customers while keeping customer acquisition costs low. They know how to leverage social media as a […]

10 Questions to Ask When Hiring a Fashion Showroom

10 Questions to Ask When Hiring a Fashion Showroom

Independent showrooms are an important part of the fashion business. Most designers don’t have the time to call retailers, hold sales appointments, or deal with all the customer service that comes with selling a fashion line. Showrooms can be a cost effective way to get your product into the marketplace quickly and get feedback from […]

Insider Interview: Entrepreneurs Dave & Kristy Desmarais of Tailored

Kristy & Dave Desmarais

Husband and wife team, Dave and Kristy Desmarais, have created a new tool that takes the guess work out of shopping for fashion online. Their newly released mobile app, Tailored, uses technology to suggest brands and styles that will best fit your body. With backgrounds in the insurance and finance industries, these entrepreneurs were unlikely candidates to […]

5 Simple Steps for Setting Effective Goals

5 Simple Steps for Setting Effective Goals

With 2014 in the bag, and 2015 just getting started, now is a good time to be thinking about what you want to accomplish in the year ahead. Of course, most people make new year resolutions but setting goals is something very different and is an important part of planning for your fashion business. Unlike […]

4 Reasons Why Fashion Businesses Fail

4 Reasons Why Fashion Businesses Fail

Running a successful fashion business takes focus and determination, but understanding why fashion businesses fail can help you avoid some of the same pitfalls.   It’s no secret that the majority of small businesses started each year end in failure. Unfortunately, this holds true for the fashion industry as well. Growing a successful fashion business […]