What Makes Your Fashion Business Unique?

What Makes Your Fashion Business Unique?

Let me guess. One burning question always on your mind is, “How do I make my fashion business stand out?” In an industry where competition is high and uniqueness is valued, this is a valid concern for any budding fashion entrepreneur. What you need is what marketing gurus call a unique selling proposition (USP). Not […]

Considering the Costs of Starting a Fashion Business

Considering the Costs of Starting a Fashion Business

When starting a fashion business, it’s easy to be focused on the product or marketing aspects of your new venture. But many fashion entrepreneurs neglect to give the financial component of starting a business equal attention. It’s important to be able to answer the critical question: how much money will it take to get your […]

How Retail Conversion Can Boost Your Bottom Line

How Retail Conversion Can Boost Your Bottom Line

When it comes to retail boutiques, sales tend to be the number one focus and considered the most important factor in the performance of the business. But there’s another equally important metric that most independent fashion retailers fail to track. The retail conversion rate – the percentage of people who come into your store versus […]

5 Steps to Sales Success in Your Fashion Business

5 Steps to Sales Success in Your Fashion Business

As an entrepreneur, selling might not be the most glamorous of your responsibilities, but the success of your business depends on it. Sales allow a company to grow and generate a profit. All the creativity and talent put into designing a collection is irrelevant without sales. For the fashion entrepreneur, this emphasis on selling can […]

Creativity vs. Commerciality: Finding the Right Balance

Creativity vs Commerciality

Designing your own collection is a way for you to express yourself creatively, and probably one of the main reasons you’ve decided to start your own business. But finding success in fashion means developing a product line that your customer wants to buy. The challenge is creating product that is both unique and sellable.   […]